“You don’t have to know all the details of the science to be part of the solution. And if you wait until you know everything, it will be too late for you to do anything.” — Xiye Bastida
This past summer, with zero “formal” training on climate change, I quit my Head of Marketing job at a travel brand and joined the Potential Energy Coalition as Managing Director of Campaigns. For those who are just getting to know us in this blog post, Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic, and media agencies…
“We over-index in everything!” That’s the line I’ve personally delivered throughout my career as both an advertiser and Dominican-American. This same message around Latinx/US Hispanics gets amplified especially during Hispanic Heritage Month as any market researcher would show you data to support the fact that Latinxs over-index in everything from social media usage, to canned soup, to small-business growth.
But it’s not entirely true. There’s one thing we don’t over index on.
While we have trillions of dollars in annual buying power and an unstoppable cultural influence in our communities and outside of them, we historically under-index in voting. …
In 2017 my 17-year old son locked me in the house for two days.
Why? Because I, like most in my generation, wasn’t doing anything about climate change. Largely uninfluenced by political filters, our kids have learned that something very troubling is happening to their future. He gave me 48 hours to do something meaningful.
As a 30-year career marketing executive and consultant, I’ve had the opportunity to help many of the biggest companies in the world tell their story, manage their brands, persuade their customers to buy new products and think new things. And as a professor of marketing…
Potential Energy Coalition
Potential Energy is a nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change.
